retail selling

hello guys,
Today's post is going to be a little informative specially for the MBA graduates going for a selling career in retailing.

Retail selling involves face-to-face communication between salespeople and customers in a retail business. Retail salespeople approach customers when they come in to a store, ask questions, listen to customer needs and make product or service recommendations. Selling is especially important in higher-end retail environments or in stores with complex solutions.

remember the most important word in retail selling is
C-R-E-W-S-A-D-E.

C- (comfort)  how you as a sales person could emphasis on the comfort aspects of the product?
R- (reliability)   how could you illustrate the reliability of the product to customer?
E- (ego)   how can you build in the prestige aspect of the product?
W- (worth)   how could you prove the worth of the product?
S- (safety)  how could you emphasis the safety aspect of the product?
A- (appearance)  how could you describe the appearance of the product to the customer and persue                                them to buy it         (example color, texture, materials etc.)
D- (durability)    how could you emphasis on the long lasting quality of the materials?
E- (elegance)     what are the style implications of the product?

have knowledge of these steps, follow it and you will be the best seller around.